Payment Gateway – An Integral part of eCommerce

If you are going to accept credit card and electronic check online for your business you need a payment gateway. This article will explain what you need for payment gateway integration, and popular payment gateway providers.

A payment gateway is a remotely hosted software application that enables merchants to accept credit card and electronic check payments directly from their website. The payment gateway is an integral part of the shopping cart in an e-commerce website, without payment gateway integration no commercial payments can be made or received.

Why is Payment Gateway needed?

Payment Gateway holds the essence of any e-commerce site. One cannot think of making or receiving online payments without a Payment Gateway. Payment Gateway basically refers to an e-commerce service that authorizes payments for e-businesses & online retailers.

It, in a way, represents a physical POS (Point-of-sale) terminal located in most retail outlets. Payment gateways encrypt sensitive information, such as credit card numbers to ensure that information passes securely between the customer and the merchant.

In the present time, e-commerce and online shopping is increasing at a phenomenal rate in fact at exponential rates. That's why there is a need that your website (or your web store) should be integrated via payment gateway with the merchant account. The theme is to get the payment before you ship. We can do payment gateway integration with the shopping cart in order to enable customers to easily process credit cards on the websites.

E-commerce websites can be designed using various prevailing programming languages and development of shopping cart is part of these websites. For making good shopping cart, integration of secure payment gateway is very essential for the success of e-commerce website.

There are numerous advantages of payment gateway integration.

Customers can shop online in a virtual environment

You can do business virtually 24x7

Money is automatically transferred to your merchant account

Security and peace of mind with credit card transactions

Fast, easy, and secure online processing

Provides vast and easy access to the global market

Cost-effective, flexible integration, swift transaction processing.

eSparkInfo  is experienced in providing the best integration services with popular payment gateways that includes:

PayPal

Authorize.net

Blue Pay

First Data

iBill

VeriSign Pay flow

Link Point

Money Bookers

ViaKlix

2Checkout

WorldPay

and much more….

We can help you integrate your e-commerce website with a payment gateway convenient to you. Get in touch with us right away to know how we can help you. We also offer a wide range of ecommerce solutions to suit your ecommerce needs. Please contact us today to know how we could assist you in your ecommerce needs.

Harikrishna Kundariya is CEO of website development company esparkinfo solution in India. He is focusing IT services to provide professional HubSpot COS Development services & more.

How to do effective landing page optimization for SEO?

A landing page is a web page of a website, which comes into view right after an online advertisement, an e-mail link, search result, or a promotional URL. An effective landing page can switch site visitors into sales leads, so landing page optimization is very important for online success.


Landing page is an opportunity for an online business to make a first impression. This is the first page of contact that helps to persuade a visitor to carry out a transaction. Here are few suggestions that one should keep in mind for effective on-page SEO for landing page.


Your URL address should be relevant to the subject of the landing page. An inappropriate URL can affect the indexing of your website by the search engine. In order to optimize your landing page, URL address should be straight to the point and linked to the topic.


Title tag should contain the keyword rich content and should not be less than 69 characters.


It is advisable not to use flash on the landing page. Although a flash file can be a treat to the eye for the visitors, but if you want an effective SEO on landing page, it would be a great mistake and not correct for search engine ranking.


The structure of the landing should revolve around the targeted keyword. First of all, identify your keyword phrase and helper keywords and create keyword heavy content. A good keyword ratio should be maintained for an effective SEO.


Try to grab all the opportunities that can engage a visitor, even if he is not seeking for any kind of deal at the webpage visit. Options to join, subscription to newsletters, like Facebook pages and Twitter accounts are a brilliant way to stay your potential customers connected with you and your website.


Linking your landing page with the link of the home page is a major trick for an effective SEO. It is an indication to search engine that this page important. Inbound links from external sites will increase your efficiency on page SEO for the landing page.


Header and Footer optimization is a key element in effective on-page SEO for the landing page. The header tags (H1, H2, H3 and so on) symbolize the beginning of a new segment and inform search engine about the relevance of the content. The content of the Meta Description should also be related to the subject of the page.


To see good SEO results, the content of landing page should be unique and original.


You will not get a second chance to create your business's first impression and to make a first everlasting impression; you should know the effective ways of landing page optimization.


Professional website development company can help you to do effective landing page optimization for SEO. It’s very important part of website development services.

How to save yourself from eCommerce Frauds

brinEgs a revolutionary change in the life of a businessman and customers, online trading also carries some unethical activities such as internet fraud and hackers attack. Merchants and consumers both can fall victim to fraudsters. Things on internet are not as easy as they seem. No person can assure you 100% prevention against E-commerce fraud, but you have to take proper precautions to reduce the risk of being a victim.


Never put your personal information, credit card numbers to a website that is does not begin with "http". Check the website URL and if you find it beginning without "http" that means that it is not secure to deal with this kind of website.


You can ensure the security of a website by checking at the bottom of that website where you will find a padlock being displayed. You can even check for security details by clicking on that. A fraudulent website has so such details.
Make sure that the website you are going to deal is an authentic one. Never give your credit card numbers online without checking the security and authenticity of the website.


To save yourself from Ecommerce frauds you should research and ask around about the company you are giving the money.


It is prudent to not to judge a company by its website, no matter how professional it looks, verify its authenticity and registration by looking them up on Federal Authority Services websites.


Online payment services such as PayPal, do have fraud protection programs, you need to qualify for this facility to save yourself from Ecommerce fraud.


Fraudsters can use your personal information such as credit card number, National insurance number and address without even letting you know. Be aware of unsolicited emails that encourage you to send your details. These Emails appear to be from reputable companies and usually proposes for special offers and prizes.


A merchant safety from unethical individuals is as important as consumer's safety. There are people who defraud online merchants. Following are some helpful tips that an online trader can utilize to prevent himself from consumer fraud.


Review the orders carefully by checking whether the consumer have filled the forum correctly. You can catch any wrong thing, if the order is from a fraudulent.

You can run the AVS (Address Verification Service) on your transactions to make sure that the information a customer gave you is similar with the information on the file that the card issuing bank has. (this service only exists in the U.S.)

A seller can capture IP address of the customer to make sure that if the customer came from the country he is stating.


Card verification Value can be used to ensure that the customer has the credit card physically.


A merchant can use fraud prevention software and the free tools provided by Visa and MasterCard that can assist traders with fraud prevention.
It is advisable to save all e-mails and voicemails and keep records of all transactions in order to save yourself from Ecommerce fraud.


These extra tips and precautions will help you to keep you safe from Ecommerce fraud.

eCommerce web development or PHP web development company can help you lot to understand difference between two technologies.

Future of Ecommerce in India

E-commerce or Electronic commerce has given a new dimension to business activities, particularly in a developing country like India. It involves buying and selling of goods and services all around the world. Ecommerce solutions have paved the way for nurturing businessman craving for success and also helped customers across the world to buy products online without any apprehensions.

According to a report released by Internet and Mobile Union of India on Ecommerce industry in India, a growth of 47% in the e-commerce market is expected. This growth this principally motivated by the continuous expansion in the online travel industry in India. Online travel industry adds around 76% to the total Ecommerce market today.


Other than travel industry, according to IAMAI forecasts, digital downloads and e-tailing segment that includes purchases of electronic items, home and kitchen appliances and personal items such as apparel and jewelry will register a growth by 62% to reach Rs 1,100 crores and Rs 2,700 crores respectively by the month December 2011.


The Digital downloads segment is expected to grow in Indian Ecommerce market due to the explosion of mobile devices and the services available over the Internet. Financial services which includes online transactions, insurance and online advertise such as matrimonial and jobs are also likely to grow in future.
The whole Ecommerce market stood at Rs 19,688 crore in 2009 and in 2010 it touched Rs 31,598 crore. The e-commerce industry is expected to reach at Rs 46,520 crore by end of the year, 2011, according to a statement released by the Internet and mobile Association of India (IAMAI).


Owing to high development in online marketing, the complete Ecommerce industry in India is expected to climb in future. People of India have shown their curiosity and concern both to make online purchases and are actively participating in online business. This ensures the success and bright future of Ecommerce in India. Following are the reasons that guarantee the victory of Ecommerce industry. The future prospect of Ecommerce in India certainly depends on these factors.


The penetration of the internet in India with falling cost of broadband

increasing domain registrations
increasing internet users

easy access to internet

awareness about internet even in rural areas

growing number of cyber cafes

rising demand for Ecommerce

A survey said that the claimed internet user group is set to rise by 96 percent to achieve 29.9 million by December 2011 in comparison to 15.2 million in December 2010. Claimed internet user means the person who have used internet sometime in the past one month. A research shows that 69 percent of the rural population is conscious of the internet which was only 16 percent in the last year. All this figures indicates to bright future of Ecommerce in India.

Website Development Company or e-Commerce Web Development can help you lot to understand difference between two technologies.